From day one, our main objective was to create a flavor that not only tasted like what its supposed to, but that truly captured the full-bodied experience that your favourite Rooty drink provides.

1. First, we built the “rooty” base of the flavor by carefully selecting and balancing spices and unique earth tones in minute amounts.
2. Then, we endeavored to replicate the sweet syrupy goodness of the flavor.
3. Once we got that just right, it was time to blend these two flavor profiles together! We took the rootiness and the sweetness (which we referred to as “dark” and “light”) and combined them. This last phase took the longest because we wanted to ensure we achieved the perfect balance between “light” and “dark”.

The result is a beautifully balanced flavor that preserves the earthy authenticity of the flavor yet is also enjoyable to vape all-day-long. And yes, we're pretty proud of it!

Unlike many other rooty flavours, The Root is not creamy at all. We were going for a straight up flavour we know you will love!